Tuesday, 20 January 2009

Estate Agent with a difference.










So this was the final piece for this project.

I wanted to create the feel of a glossy company brochure, that you would find in the reception of some wonderful building, or be sent as a perspective client.

What I was aiming for, was a brochure that advertised the estate agent as 'The' company that had no limits or restrictions.
I was having a discreet attempt at advertising the 'Afterlife'...

The model was to represent an almost childlike creativity. It reminds the viewer of a baby's mobile above their cot (desirable to the baby but unobtainable at that stage).

It also represents the structure of the company:
On the outside, the clouds represent the vastness of the sky/ being up high as well as it being unobtainable; you can be high in the sky but it is not something you can touch or contain.

The doorway is to welcome the viewer into that space, letting you into that impossible place.
The window is to represent Geometric Oscillating Device............ (wonder what that means?!) that watches over the whole operation.

I wanted to create a concept whereby a person was given limitless space to manipulate and create whatever they wanted within that space. It would be an unbeatable experience!

If I would do the project again, I would make the brochure much easier to understand and much more welcoming, with maybe bigger models or a slightly cleverer approach.

I still like what I've done though!

it's all part of the process... we all love lookin down... all we want is some success but the chance is never around....







I had so much fun on this project! The team I was with were really proactive and we had so many ideas!

These photos are from some of our early ideas, where we were basing our image (estate agents) on the way we were perceived by the public - i.e. genuinely great reactions!

We wanted to just focus on the face (hence the weird set-up... students don't have many resources... but we have tables... in the studio!)

Face Facts





These are some great examples of people's reactions to questions we were asking them, and pictures we were showing them -

We had a set up where it wasn't obvious WHEN we were taking pictures, so the reactions are not staged (and when they were it was easy to spot!).

POSTCARD - Pure Evil


Internationally famous stencil artist, has his studio / shop in Old St, and this was just a really cool (neon) tag - effortlessly simple design but still totally recognizable!

POSTCARD - Repetition


I love this as a style. Repetition of either a rat or a rabbit. Both are common symbols of multiplicity and this is just a very tidy sticker.

POSTCARD - Work In Progress


Just a fun picture, with great colours, symbols and shapes.

POSTCARD - Cat


This is one of a huge selection of newspaper art by this artist, who sticks work up all over London. Great fun and different to other street art.

POSTCARD - Public Service Announcement


This is one of three identical images next to each other, and a great graphic statement (I think).
I interpret this in a number of ways:

There is the used packet of cigarettes, which combined with the message could mean vanity is so addictive that the vain or 'addicted' person is so vain that they have already started a fresh packet of vanity. The cigarettes could also represent that vanity is bad for your health. Then there is the government health warning, which has it's own social culture, as these messages tell fact, however they are rarely heeded. If you wanted to be really probing, you could conclude that, although vanity is bad for your health, it is socially acceptable, and despite being constantly and clearly warned of it's addictiveness, most people would choose to ignore the negative implications of vanity. Well, maybe.......

POSTCARD - Cracking up


This is one of my favorite stencil artists in London. Wonderful use of texture and great illustrative stencil style. Love it.

POSTCARD - Rubbish


I saw this at an exhibition hosted by Banksy behind Waterloo st. This believe it or not is a stencil! Wonderful stencilled textures give it a pop-art style that you only notice up-close.

POSTCARD - Birds-Eye-View


This inspired piece was an installation at a Banksy exhibition, and a wonderful statement on the Big Brother culture represented by CCTV cameras. Flocking together like birds on a tree to give an idea of how many there are and how much we are watched in cities like London.

Awesome concept





I decided I wanted to use these ideas for a different project as having them as just postcards wouldn't do them justice! Maybe a poster...

I just love the juxtaposition between the body language which is actually quite similar to their personalities - the lad on the right (Joel m8) has his top open and he's interacting with the viewer; very welcoming, and also why the tube map suits him, as it is designed to help and interact with people.

The lad on the left (Dan m8) has his arms crossed and top done up right to his face. He represents Oyster cards, as within his fortress (arms and coat) he is smiling, as is Joel, which shows they are mates and interact with each other...

The commuter (oyster, closed off) and the tourist (map, open).

I'm still working on a perfect explanation, but there is very strong and interesting body language that I can explore! London Transport is just the beginning! Mwahahahaaa

The Spirit of London






These were the first ideas I had for the postcard project - taking images from places I knew around London and with colour such as paint, in different styles show how the Spirit of London's Culture is "All Around Us".

This could work really well, but seems like too much computer input. All my own photography though as I think that is the only way to truly capture London... by yourself!

Leibovitz doll collection

This project was fun, but I made it too photoshopped. The Aladdin figure was made using the photo on the box (a Leibovitz original) and a picture of the actor. I literally created the rest out of thin air using effects.

What I like about all the pieces is their aesthetic quality, as they do look good. However, they are so man-made that I have not really made the message clear at all.

My main concept for these pictures, was to represent Leibovitz as a grand puppet master, or even just a celebrity collector - everyone wants to be photographed by her, and they will do anything - that is her power, that I tried to represent.

The final piece incorporates the pictures with an article, which helps slightly, however if I did the project again, I would go for much more real imagery, using actual photography.

(To mimic the poses I chopped up pictures of barbies, kens and action figures.
Can't believe there is actually a pregnant Barbie!!!)

Don't believe me? Check it out for yourself!

http://www.flickr.com/photos/lisascenic/164043425/

Aladdin


This was the time when I started looking at her style and seeing how easily she was able to manipulate people's poses and they would literally do anything they want.......... so I tried to come up with a toy figure except it is the celebrity....... but then its all photoshop, photoshop, photoshop and I'm really getting tired of using it to much..... gonna try and be a bit more hands-on!!

Retrospect on Leibovitz






These were some of the original images I did for this photographer project (top two pictures) - I was trying to capture all the elements of Annie Leibovitz's life, showing her literal 'magnetism' of people towards her, the overshadowing of Susan Sorag and how she see's her life through a lens.

The five photos underneath are Leibovitz originals:

(from top to bottom, and not including mine)

1. Lennon and Yoko (Rolling Stone cover picture)
2. Demi Moore (Vanity Fair cover picture)
3. Walt Disney's Cinderella (can you see the celeb?)
4. Walt Disney's Alice in Wonderland (can you see the celeb?)
5. Walt Disney's Sleeping Beauty (can you see the celeb?)

Typography Project. QUOTE + TYPEFACE (Kabel)











This typeography poster really kicked my ass...... I spent ages doing the first poster only to be told it was the wrong tree up which to be barking ........... really enjoyed drawing my Cadillac though....... These two group posters were to demonstrate the two opposing forces of font (not quite sure if that sounds right) but I ended up getting quite into type ;)

I presented my final piece as a journey to my tutor, because I worked so hard that to understand how I got there, it was necessary to understand all my influences.

About Me

I'm a free-lance stop-motion animator and illustrator, currently based in Munich. At the moment I'm developing my puppets, creating cards and very interested in film/animation production. ALL WORK IS COPYRIGHT TO JAMES MURRAY