Estate Agent with a difference.

So this was the final piece for this project.

I wanted to create the feel of a glossy company brochure, that you would find in the reception of some wonderful building, or be sent as a perspective client.

What I was aiming for, was a brochure that advertised the estate agent as 'The' company that had no limits or restrictions.
I was having a discreet attempt at advertising the 'Afterlife'...

The model was to represent an almost childlike creativity. It reminds the viewer of a baby's mobile above their cot (desirable to the baby but unobtainable at that stage).

It also represents the structure of the company:
On the outside, the clouds represent the vastness of the sky/ being up high as well as it being unobtainable; you can be high in the sky but it is not something you can touch or contain.

The doorway is to welcome the viewer into that space, letting you into that impossible place.
The window is to represent Geometric Oscillating Device............ (wonder what that means?!) that watches over the whole operation.

I wanted to create a concept whereby a person was given limitless space to manipulate and create whatever they wanted within that space. It would be an unbeatable experience!

If I would do the project again, I would make the brochure much easier to understand and much more welcoming, with maybe bigger models or a slightly cleverer approach.

I still like what I've done though!