Third and final thoughts.

Eventually, I decided to advertise shadow puppets in a completely different way...

I would market them as attachable features onto existing human shadows.

My thoughts at this point, were along the lines that a shadow is attached to a person (there are many different interpretations of this, such as your shadow can be seen as 'Death' always by your side / your shadow is your soul / your shadow is the literal impersonation of yourself - Peter Pan.

Using this concept that the shadow was permanently attached to you, I thought of the attraction of tattoos - a permanent logo on your body that people can either choose to reveal or not.

Therefore I created a catalog of marketable 'shadow tattoos' that became part of your shadow.

If I was to do this project again, I would choose either the First or Second Ideas (or both!) as I do not think this third idea worked in the end. It was fun to do but the end result is confusing.